• Television Media Buying

Targeted Local Television Media Buying. We employ the most recent research required to place your commercials in position for maximum impact. We reach your specific demographic. There is very little guesswork anymore when it comes to television commercial placement. Our research tools know the times, the days, the frequency and the duration you need to effectively reach your target on broadcast and cable television. In most cases we double the impact of your media dollars. You will be impressed how micro targeting will improve your results. Effective ten day plans start at $1500.

We also offer Affordable National Television Media placement. If you have a product or service that has national marketing appeal, we offer affordable national media buying. Using our research, we select the cable stations and times to best reach your target audience. When unsold inventory becomes available, we purchase it for you at a significant discount. As an example, you can reach 10,000 active television sets in America for $20.00 per commercial, Compare this price to what you pay when you purchase locally to reach 10,000 television sets and the advantage of purchasing unused inventory become obvious. Learn more about our national media placement. now.

How many commercials? For the client who needs an idea of how many commercials will air in an effective schedule the minimum break down for television is twenty commercials per channel, per week. If we purchased cable television for your business, as an example we would buy 20 commercials on CNN, MSNBC, FOX, GOLF, TNT, FOOD and DISNEY. A total of 140 commercials per week.

• Radio Media Buying

Local and national targeted radio media buying. The proprietary media planning system developed by ScottRadio.com ensures that you not only reach the correct demographics, but the listeners who will most likely be persuaded by your message. ScottRadio.com's unique targeting method of radio stations has been tested for over twenty years. From nationwide media placement to local buys, ScottRadio.com has the competitive advertising intelligence to ensure your message is heard loud and clear. Eight out of ten Americans listen to radio everyday. On average the listener will spend three hours listening to two different stations. Radio targets the psychographics along with the demographics. For example News/Talk radio stations can have the same demographic as Country radio stations (35+), but with significantly different listeners.

How many commercials? For the client who needs an idea of how many commercials will air in an effective schedule the minimum break down for radio is four each weekday in target time periods and six commercials on Saturday and Sunday. This number depends on rates, budget, air time availability and current special events at the stations. We also purchase national syndicated programming and unused/overnight inventory.

Request a media plan today. We have access to the lowest local, regional and national radio, broadcast television and cable television rates in America. Each day we create media plans for current and perspective clients. There is no fee for this service. Within 24 hours you will have a media plan to review. No forms. No sales calls. No obligation. Simply click the button below.

If the button is not working, please Email request to: mail@scottradio.com.

• The Bottom Line

ScottRadio.com is the most affordable advertising agency. We accomplish this two ways. First, we do not charge add-ons like postage, delivery, editing fees or other fine print items. The amount you see listed on the Agreement is the exact cost. Second, ScottRadio.com will not use re-sellers. ScottRadio.com places all media buys direct to the station. Advertising agencies maintain limited staff in the media buying departments by using re-sellers. In most cases you are paying as much as double agency rates because your media buy is handed off to a third party who marks up the air time another 7-15%. This places a hidden cost on your invoice as the price per commercial will be the amount paid by the re-seller. ScottRadio.com will never put you at a competitive disadvantage or take short cuts with your hard earned media dollars. At the end of each campaign you receive a detailed report including copies of the invoices from all media stations purchased.

We pay cash up front to save you money. We negotiate the best rates and you pay only the customary advertising agency fee of 15%. In many cases our negotiated agency rate is lower than the local rate. The extensive time committed on your behalf, our insight and experience, the cost savings achieved by targeting your media budget, detailed accounting paperwork and monitoring station performance are included in the 15% fee.This applies to local media placement only. National media placement has a different cost structure. We can have a television commercial on air in less than seventy-two hours locally and nationally.

Raise the caliber of your business with television and/or radio advertising. Achieve instant credibility with potential customers, solidify current customer relations and most importantly, increase your income.